Welcome to
AFG Labs

Discover how we’re building the future of today’s brokers.

At AFG, we’re focused on building innovative solutions for the future and connecting the demands of your brokering business with the smartest technology.

AFG Labs is the place where we come together to push the limits of innovation and reimagine ways to grow your business by staying ahead of the market.

It’s also a place where you can discover insights on our blog, get a sneak peek into our latest projects and have your say to help guide our focus.

View our projects

Look behind the scenes of the projects we’re working on.

Read our blog

Find out about our projects directly from the people working on them.

Applied innovation for today and tomorrow

The AFG Labs team members come from all parts of the AFG business to work with our technology partners on applied innovation for the challenges of today and tomorrow.

We’re financial leaders, marketers, designers, developers, UX & UI specialists, data scientists, cybersecurity experts, customer experience professionals and change managers.

Join the Experience Research Panel

The panel is an exclusive group of brokers that are helping to shape AFG technology by participating in a range of research activities. To express your interest, simply complete the registration form. Please note that places are limited.

Our latest updates

Analytics & Insights

AFG Steps Up Artificial Intelligence To Better Predict Customer Behaviour

In business, we are often so focussed on getting customers in the front door, we…
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Insider News

Customer Portal Beta: Feedback and Insights

Customer Portal Beta finished in October and thank you to all the brokers who gave…
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Insider News

Product Selection: Prototype showcase

On the 13th October Jenna Byrne, Research Analyst and Annie Stanley, Senior UX Designer showcased the…